Our Purpose

At Ruffwear, we envision a world where Every Dog Is An Explorer.

We are fueled by the pursuit of discovery, freedom, challenge, and growth. Driven by insatiable curiosity, our pack thrives on the thrill of forging new paths and uncovering hidden truths, both in the outdoors and within ourselves.

Our ethos of “Business Unusual” allows us the willingness to take intentional risks that promote creativity, strengthen customer relationships, and reduce our impact on the planet. Our privately held company reinvests profits back into our business to keep it sustainable and nimble, and we partner with organizations like The Conservation Alliance to help protect the lands and waterways where canines and humans connect and thrive.

Our Path

For over 30 years, we've inspired and enhanced outdoor adventures for dogs and their human companions. See how a seemingly simple collapsible bowl started it all.

Explore Our History

Our Pursuit of Better

Since 1994, Ruffwear has combined innovation, quality, and fit to build equipment that enhances outdoor pursuits for canine explorers and their human companions.

Based in Bend, Oregon, we are surrounded by the inspiring landscapes of Central Oregon with trails out our front door and the Cascade volcanoes just down the road. From lunchtime rides to weekend summits, where we call home is also the ultimate playground to test our gear as we build it.

Our relationship with working canines brings our testing to the next level. From mountain snowstorms to urban disaster zones, working dogs and handlers put our gear through rigorous testing in every type of environment. Their feedback on fit, durability, and performance helped shape who we are today and where we’re going next.

Working Dog Partnerships

Working Dog Partnerships

Working dogs and their human partners have been part of Ruffwear’s heart and soul since our beginnings.

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Our Gear Testing Process

Our Gear Testing Process

Here at Ruffwear, we have high standards. Our gear is designed to be durable, secure, and comfortable for your dog, and to enhance their adventures — never getting in the way.

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Hardware Innovation at Ruffwear

Hardware Innovation at Ruffwear

We’re fueled by our desire to continually enhance the connection between dogs and humans. Since our beginnings, we have strived to create stronger, lighter, and more intuitive designs, and we've never looked back.

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Sustainability at Ruffwear

Our journey of accountability is inextricable from our purpose. Holding ourselves and each other accountable to our work for the brand and, by extension, for the planet is rooted in our ‘why’ of unleashing possibility for dogs and their humans.

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Working Like Dogs

We’re an adventurous and curious Pack driven by a passion for the canine-human connection. We work – and of course, play – like dogs to cultivate a world where all dogs and their human companions thrive in the outdoors and unleash a life of discovery.

As lifelong explorers, we believe great gear is like the bond between canine and human—forever unwavering. That’s why we push forward day in and day out to elevate their outdoor experiences together with long-lasting, solution-focused gear.

Behind the Scenes, Beneath the Snow

Behind the Scenes, Beneath the Snow

Follow along as Ruffwear Pack members Mark and Alex attend Wasatch Backcountry Rescue’s Avy Dog training.

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Dani & Vilas Running Guide

Dani & Vilas Running Guide

Learn how to run with your dog with expert tips from Pack member Dani and her pup Vilas.

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Pack Picks for Winter Gear

Pack Picks for Winter Gear

Get straightforward, no-bones-about-it advice on winter dog gear from the Ruffwear Pack.

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Interested in Joining our Pack?

We’re a growing team of dogs and humans, though the ratio tends to be slightly more dogs than humans. Check out the careers page to see what opportunities we have.

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